What Is Digital Marketing?
Digital Marketing is the way of getting people to your digital address be it website, or facebook page, youtube channel, etc.
It comprises of getting people to your digital address, making them to return again to your address and then get them to take action.
The above 3 strategies are called:
- Customer Acquisition
- Customer Retention
- Conversion
To be a good Digital Marketer you need to specialize in all 3 strategies. To be a generalist Digital Marketer you need to specialize in atleast one of them.
What should we focus on based on the categories?
Within Customer Acquisition category we have below focuses:
- Search Engine Optimization
- Search Engine Marketing
- Advertising
- Social Media
- Affiliate Marketing
- Influencer Marketing
- Viral Marketing
- Publicity
- Communities
- Other Platforms
Within Customer Retention category we have below focuses:
- Email Marketing
- Social Media
- Community Building
- Notifications
- Retargeting
Within Conversion category we have below focuses:
- Copywriting
- Landing Page Design
- Sales
- Email Marketing
- Retargeting
Practice Digital Marketing
Many people spend lots of time just reading books, blogs of digital marketing. That does not helps. You need a place where you can practice digital marketing.
You need to practice on a live environment. The environment should be:
- Low cost or free
- Low stakes or no stakes, so that you are not afraid of losing anything.
- Low risk or no risk
Give this a confidence to you to test everything while you learn up. You do not have to worry much about screwing things up.
Initial Practice
Pick up a channel where you want to apply your strategies. Focus on only one channel in starting so that you can put all your efforts in it.
Let’s say you start with Instagram customer acquisition strategy. Now you have to find out all the techniques and strategies which can be used in Instagram to drive traffic. Write down all the strategies in a spreadsheet and work on the top 3 strategies. Keep a track for 1-2 weeks how the strategies are performing. Work with other strategies next week and so on to filter the best opportunities on which you can focus for the long term.
This is just the start. You can focus on retention and conversion later on. Since you have just started up you can follow and learn from other marketers.
Here are some of the best “recipes” for learning acquisition channels:
- SEO / Blogging: How To Grow Blog Traffic From 0 to 10k Visitors
- Reddit: Growth Hacking Reddit: 10k+ Visitors Each Month (For Free)
- Communities: How to build a new website from 0 to 10,000 visitors from scratch with communities, republishing and content
- Instagram: How to Get More Followers on Instagram: 10,000 Instagram Followers in 2 Weeks
- Influencer Marketing: The Ultimate Guide to Influencer Marketing
- Other Platforms: How To Get Featured on Large Publications (Without Guest Posting)
- Search Engine Ads: Google AdWords Made Simple: A Step-by-Step Guide
- Facebook Ads: The Complete, Always-Updated Guide to Facebook Advertising
Pick the one you are interested in. Keep a track of the same in the spreadsheet.