The objective is always to sell your product. So we must write the description such that it catches the eye of the customer and makes him proceed to the buy button. These methods can be used on any eCommerce platform on which you are selling your products. So how can we do this?
Steps For Writing Amazon Product Descriptions That Sells Your Product
The first step for all sellers is to understand your customer. You should know whom you are trying to sell.
Understand Your Buyers
You can talk to real persons buying that product. Ask them what they search for in a product. What makes them read and click on the buy button. So you should understand your buyers so well that you leave no gap in the description for them not to click on the buy button at least once.
E.g. The product description of clothing is about colors, designs, patterns while the product description of the power bank is more about the features/qualities of what is inside the power bank i.e. battery. So product description of power bank needs to be somewhat technical while the product description of clothing is of simple plain language.
List All The Features And Benefits Of The Product
List all the features of your product and convert them into benefits. E.g. Instead of listing 2000mAH battery for a mobile phone, add the benefits associated with it like 2 days long battery life(2000mAH). Hope you get the idea here. You can use this idea for any category of product you are selling online.
Description Should Be Meaningful
Buyers usually do not read long product description. They try to gather maximum points by just looking at the heading and subheading. So consider these points while writing the description.
- SubHeadings should be such which urges buyers to read.
- Bullet points to list all the benefits. Do not even leave one benefit.
- High-Quality Images to increase the desire to buy.
Last Read
Go through the description completely before publishing. It will help you prevent errors like spelling mistakes etc. Also, read from the perspective of a buyer and improve if you find any gaps still remaining.
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