Amazon Seller Ranking is based on A9 algorithm. If you crack this algorithm you can sell a lot of stuff on Amazon Seller Central. In turn, make a huge amount of money. Hope this excites you.
A9 is a maturing algorithm, hence its changing and evolving. This evolution make seller quite frustrated to understand this algorithm. I will try to tell you all the ways to understand this in a better way.
Even the most updated and best software are unable to grasp the future. So, I recommend you to daily keep a track of this page and grow your business on Amazon.
Get 3 times increase in sales in 10 minutes
Product Optimization
1. Optimize Amazon Product Listing Title
Listing title is the most valuable thing on Amazon as a seller.
Titles in organic results typically have between 115-144 characters depending on the product/category. So you must keep your Amazon title length in this range.
Format of title could be as per Amazon suggested best practices, title should contain:
- Brand.
- Product line.
- Material or key feature.
- Product type.
- Color.
- Size.
- Packaging/Quantity.
Make use of special characters, like the ones below, to add some style and naturally break up phrases:
- |
- ,
- &
- –
2. Product Bullets
Whatever the keywords have been missed out in the product title should be used in the Amazon Product bullets.
3. Product Description tells entire story of your Product
Product description might not directly impact the ranking of a product. However it would play a crucial role in the visibility of a product.